CP Petindo
To stay ahead in Indonesia’s competitive pet care market, CP Petindo collaborated with Herco Digital to scale its marketplace performance through a data-driven CPAS activation, delivering efficient growth and exceptional ROAS across major platforms.
Herco Digital’s Deliverables:
- CPAS (Collaborative Performance Advertising Solution) Activation
Project Background
CP Petindo, a leading pet food, care, and health brand in Indonesia, aimed to accelerate online sales performance across major marketplaces while maintaining strong profitability. With increasing competition in the pet care category, CP Petindo needed a data driven advertising strategy that could scale efficiently and directly impact revenue.
Herco Digital partnered with CP Petindo to execute a CPAS campaign activation, leveraging marketplace data and platform algorithms to maximize performance across Tokopedia and Shopee.
Project Challenges
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Scaling marketplace sales while keeping advertising costs efficient.
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Competing aggressively during major promotional moments (“tanggal kembar” campaigns and seasonal promos).
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Maximizing return on ad spend (ROAS) across multiple platforms simultaneously.
Project Results
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CPAS campaign strategy and setup for Tokopedia & Shopee.
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Creative asset optimization tailored for marketplace ads.
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Performance monitoring and continuous optimization based on real-time data.
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Budget allocation strategy to maximize ROAS during peak promo periods.
Project Impact
The CPAS activation delivered strong, measurable performance across key marketplaces:
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+39% marketplace traffic growth on Shopee & Tokopedia
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ROAS achieved up to 33x, demonstrating exceptional campaign efficiency.
Herco Digital’s Deliverables
- CPAS (Collaborative Performance Advertising Solution) Activation
